For nine decades, HAEUSLER AG has stood at the forefront of the metal forming industry, driven by a steadfast commitment to consistency, quality, and passion. What began as a simple idea 90 years ago has evolved into a global success story defined by trust, continuous innovation, and strong partnerships.
Today, as the company reaches its monumental 90th anniversary, HAEUSLER is opening its doors in Duggingen, Switzerland, to celebrate its rich history, showcase its cutting-edge technology, and look enthusiastically toward the future.
A Legacy of Engineering Excellence
Ninety years in the mechanical engineering sector is a testament to experience, responsibility, and the courage to continually break new ground. HAEUSLER has established itself as a “Hidden Champion” in the world of metal forming, a reputation that has even been highlighted in the “World of Wonders” documentary.
Known for unparalleled Swiss craftsmanship and the highest quality standards, HAEUSLER has spent its history mastering universal round bending machines used to bend and shape heavy sheet metal. Over the past three decades, the company has also expanded beyond manufacturing individual machines to become a premier provider of turnkey project solutions.
Today, HAEUSLER’s custom machinery is integral to heavy-duty industries worldwide, providing solutions for shipbuilding, tank and silo manufacturing, aerospace, pipe mills, and wind power plants.
An Exclusive Look Behind the Scenes: The Duggingen Exhibitions
To mark this special chapter, HAEUSLER is hosting an in-house celebration at its facility at Baselstrasse 21 in Duggingen, inviting the generations of employees, partners, and customers who have accompanied them on this journey. The anniversary event features two distinct experiences:
- Public Open House (Saturday, 19 September): Designed for friends, families, and anyone interested in the trade, this open house allows visitors to see HAEUSLER’s production process in action. Attendees can enjoy a relaxed atmosphere with a barbecue, exciting attractions, and a behind-the-scenes look at how the company fosters success and innovation on a daily basis.
- In-House Exhibition for Customers and Partners (21-22 September): This exclusive two-day event dives deep into the technological advancements of modern mechanical engineering. Industry professionals are treated to factory tours, keynote presentations, and large-scale live bending demonstrations featuring HAEUSLER’s high-performance machines, such as the EVO and FLEX. The exhibition also offers practical insights into HAEUSLER’s development philosophy and forward-looking concepts, like cybersecurity for industrial machines, providing a perfect backdrop for networking and professional discussions.
Looking Forward with Enthusiasm
While the 90th anniversary is a time to look back with pride on past achievements, HAEUSLER remains firmly focused on the horizon. The company’s dedication to mastering the complex demands of sheet metal and profile bending ensures that it will continue to deliver customer-oriented solutions for decades to come.
By combining generations of traditional engineering expertise with modern innovations, HAEUSLER AG is ready to continue shaping the future of the metal forming world. Here is to 90 years of excellence, and to the many more milestones yet to come!


